What to Look For in Google Analytics Reports

Did you know that Google Analytics is one of the most commonly used tools by marketers and bloggers to track their website’s traffic? The many benefits of using Google Analytics are what make this tool so popular. You can use this SaaS tracking tool to see patterns on your site, find out how well you’re converting users, optimize your ads in real time, and much more. And while it may seem easy to begin using Google Analytics to track your site, there are still a few basic things you should learn about before diving in.

What Is Google Analytics?

Google Analytics is a free service offered by Google that generates detailed statistics about your website’s traffic and overall usage. It’s like a report card for your site — it tells you how many people are visiting, what pages they’re viewing, what search terms they’re using to find your site, and more.

A lot of marketers use Google Analytics report to track the progress of their marketing campaigns. For example, you might use Analytics to track where your visitors are coming from (e.g., Facebook or Twitter), how they found your site, which pages they look at when they arrive and so on. This is useful information if you want to make sure that your marketing is effective and that you’re targeting the right people with the right message.

How Does Google Analytics Work?

Google Analytics works by adding a little bit of Javascript code to every page on your website. This code runs invisibly in the browser while the user moves through the website. Then Google Analytics turns that information into useful reports.

The information below explains some of the terms and how the software works. When you understand how the data is collected, you can make more informed decisions.

The most commonly used metrics in google analytics.

1. Pageviews

Pageviews – The number of times that your web pages were viewed. This metric is always shown as a number, but it can be shown as a percentage. A 100% pageview number would indicate that all of your pages were viewed once in a given month.

2. Bounce Rate

Bounce rate is the percentage of single page visits. You can set a goal in Google Analytics by going to “Admin” -> “Goals” then select “Define New Goal”. Then you have to choose a Goal type and name it. For example, if we want to track our bounce rate in Google Analytics, we will name it “bounce_rate”. The goal type is set to “Bounces”, which means that only users who bounce from your site will be counted towards this goal.

A bounce occurs when someone comes to your site and views only one page before leaving again. If you are using a single web page as a landing page for all users then your bounce rate will be quite high (because you are counting multiple visits as one session). A high bounce rate might not be good for your SEO rankings so it’s best to keep it under 50%.

3. Average Session Duration

This metric tells you how long the average visitor spends on your site in any given visit before returning to the search results or another website. If your average session duration is 90 seconds, that means that people are coming to your site and leaving within two minutes of landing there.

4. % New Visits

This metric shows how many first-time visitors came to your site. You can view it for 24 hours or for 7 days, but the longer time frame gives you a better overview of the traffic of a particular day. It’s important to also see which pages they visit and how much time they spend on your website. This can help you understand what your audience likes and what they’re interested in. If you have more new visits than usual, try to find out the reason – maybe you’ve been featured somewhere and that brought in a lot of new readers, or perhaps someone shared something from your website on social media.

5. Average Visit Duration

This metric shows how long an average visitor stays on your website during one session. It’s similar to the bounce rate but takes into account only those users who visit only one page during their visit (and then leave). It isn’t as common as bounce rate, but it can still be useful if you want to track how engaged your users are with your content.

6. Avg. Daily Sessions

This is one of the most basic metrics available. It’s a number that represents how much traffic you receive in a given day or week. Of course, this number will vary based on when you look at it. For example, if you’re checking your stats at 4 AM on a Monday, you’re going to see fewer sessions than if you check them during working hours on a Friday afternoon.

7. Bounce Rate by Keyword (or Source/Medium)

A bounce rate is the percentage of people who land on a page and leave without taking any further action on your website, such as adding an item to the cart or clicking through to another page.

8. New vs Returning Visitors

This shows how many people came back to visit your site on multiple days and whether they found you through search engines or by visiting another page on your website.


Google analytics is a vital tool for anyone running an online business, but many people don’t use it to its full potential. By understanding and tracking vital metrics, you can use Google analytics to grow your business by ensuring that you’re getting the most out of your marketing efforts. This article will teach you how to take your analytics to the next level with four simple tips that everyone should be using.

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