If you’ve ever looked something up on Google, you’ve almost certainly seen PPC in action.
Every time you conduct a Google search, PPC ads pop up immediately in response to what you’ve searched. They show up above and beside the regular listings, and they’re marked with a small icon that says “ad.”
If you click on one of the paid PPC ads, you go to a landing page at the advertiser’s company. That landing page will be directly related to what you searched on Google and what the ad said.
So if you searched for hair salons in your area, you’d most likely see ads that want to get you to schedule an appointment. They attract your attention with a quick headline and a short description, and then their landing page convinces you to schedule.
But even if you don’t schedule an appointment, the salon that produced that ad pay a small fee to Google (usually a few cents) since you clicked on their ad.
This is where the term “pay-per-click” originated — you will only pay when someone clicks on your ad. If no one clicks, you don’t spend any money.
1. YOU SET THE MAXIMUM BUDGET FOR YOUR ADS
With other types of advertisements, you are locked into a specific rate.
PPC enables you to work within your budget. That means whether you’re a multi-national conglomerate or a mom-and-pop in a small town, you can constantly change your ad budget within your limits.
2. YOU CAN COMPETE EVEN IF YOUR SEARCH ENGINE RANKINGS AREN’T HIGH
If your site doesn’t rank well in search engines, you can still promote your company through PPC.
This means you can gain an edge on your competition even if you just launched your website. That’s why PPC is especially popular with new startups — it lets them compete for new customers with companies that have been around for decades.
3. YOU CAN EASILY TEST DIFFERENT ADS
Every PPC provider tracks stats on your ads so you can refine your marketing strategies. All of them track the same basic stats, like clicks and how much you’re charged, and provider-specific information. Whether you’re on Google, Bing, or Facebook, you can always refine your PPC approach.
These stats also show you if you’re getting worthwhile returns from your investment. If you’re not, you can easily change something in a matter of minutes.
4. YOU CAN GAIN MORE BRAND RECOGNITION FOR YOUR COMPANY
As your PPC ads show up more frequently, more people will see (and later recognize) your brand. That’s great for building your company’s reputation online, even if people don’t click on your ads at first.
5. YOU CAN LAUNCH A PPC ADVERTISING CAMPAIGN IN NO TIME
Do you want to deploy PPC advertising before lunch? You can do it! You can set up PPC in a hurry when you have all of your other details laid out (like the ad text and landing page). You don’t need to sign a contract or lock into a five-year deal — you just set it up and go!
If you still aren’t sure about investing a lot of money into PPC Ads without any experience, you can also take the help of expert PPC Services