What are the most effective tools for digital marketing?


  • BuzzSumo

BuzzSumo allows you to see what content is being shared the most on social media and find the major online authorities on those topics. It’s great for planning content and researching competitors.

  • SEMrush

With SEMrush, you can enter a domain and see how well the site is ranking for keywords, plus track backlinks to other sites, and more. You’ll get 10 free searches per month without a paid plan.

  • Ahrefs Backlink Checker (Free)

Ahrefs is a popular tool for SEO research and planning. Their free backlink checker can tell you your domain rating, plus give you information about backlinks to your site.

  • Google Analytics

Google Analytics is a free tool designed to track website traffic and audience behavior. It’s free to use, simple to install, and a must-have for SEO marketers.

  • Google Search Console

This free Google tool allows you to track how your site is indexed with the Google search engine and identify any errors that could impact your site performance.

  • Google Keyword Planner

Google Keyword Planner is a totally free tool for researching keywords. Note: it’s tough to bypass Google’s onboarding sequence, which asks you to set up an ad campaign. You don’t have to set up a campaign though. Here’s a good post from Ahrefs on how to bypass that setup and get straight to free keyword research.

  • Screaming Frog SEO Spider Tool

This free downloadable tool can help you identify issues like broken links and issues with redirects. It’s a time- and headache-saver if you’re trying to improve your search engine ranking and need to find and solve issues quickly.

  • Yoast for WordPress

Looking to do SEO right even if you’re not an expert yet? Yoast is a robust, beginner-friendly WordPress plugin that can help you optimize your site for SEO.

  • Answer the Public

Enter a topic in Answer the Public, and you can get visualizations that show you what questions people ask about the topic when searching online. It’s an intuitive tool for seeing what people want to know about your topic and generating content ideas.

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