POLILINGUA – WEB DEV – SEO – PPC
Case Study - PoliLingua
The pandemic-related lockdown was jeopardizing the safety of their jobs when the firm turned to SEO Moment. PoliLingua hoped that a strong SEO and digital marketing plan would help them reach a larger audience and increase conversions on their website.
HEAR FROM CLIENTS
With a clear grasp of what was at risk, SEO Moments set out to develop a plan that would help us improve our bottom line. It took just a few months for our firm to not only survive but to thrive, with a lengthy line of clients on the waiting list. How did they pull it off?
THE DESIGN PROCESS
We focused our keyword research on discovering semantically-related themes of commercially viable keyword topics that would enhance high-quality traffic to Cunningham Legal's highest-converting sites, as part of our revenue-generating plan.
Using specific anchor phrases to target appropriate sites according to our primary keyword strategy, our creative link-building approach procured authoritatively, thematically related links to the company from strong referring domains.
SEARCH ENGINE OPTIMIZATION
We began with a thorough technical SEO audit, and we provided internal development resources to assist Cunningham Legal in swiftly executing our recommendations. To detect any unforeseen ranking obstacles, it was important to get technical SEO on track. We understood that every dollar in the campaign budget had to be put to good use for high-impact actions that would boost the law firm's search visibility as soon as possible.
Organic Traffic Up 41% Year-Over-Year
By the seventh month of PoliLingua’s contract, we had surpassed the year's campaign targets. Organic traffic increased 41 % in the first year, nearly double the campaign's targets.